Writing | Advertising/Advertisement

LI: to learn about persuasive tools in advertising.

We were learning about what is used in advertisements and companies. There are many required things used to draw in peoples attention in both companies and adverts. Some of them are:

1. Spokesperson / Mascot

2. Celebrity Endorsement

3. Slogans

4. Staged advertisements.

A Spokesperson is the main character(s) of a specific product within a company. Celebrity Endorsement is when advertisements use celebrities to showcase products. Take the All Blacks for example. They are celebrity endorsements for Weet-Bix. Slogans are a short phrase that give a small brief description of the company. Like Bunnings Warehouse, "Lowest prices are just the beginning". Staged advertisements are when companies use items to display their products as if they were fit for royal. An example of staged advertisement is when people use plastic ice cubes for drink ads.

We needed to first write our point of view of Spokespeople and celebrity endorsements. Next we had to find slogans within the 4 catagories. Then we had to make a custom slogan about PBS then list some tools people use in advertisements and what they do.