Writing | Advertising (3.0) | Analysing

LI: To learn about persuasive tools in advertising.

This week, we had to find an advertisement of one of our favourite items/things. We had to answer 5 questions about the advertisement we had chosen. The 5 questions were:

1. Who is the author?
2. What is the purpose of the message?
3. What techniques are used to attract and hold your attention?
4. What point of view is represented in this message?
5. What information or points of view may be missing from this message?

The advertisement I chose had a celebrity endorser. The celebrity they used in this advertisement was Kevin Hart. Kevin Hart was used as the father of a daughter. The partner of the daughter is ready for a 'First Date' and Kevin Hart lends the keys to his new car for the date. Kevin Hart has a 'Hyundai Blue Link' and uses it to track down the car and wherever the boy and his daughter goes.

The main point of this advertisement is to show people that the Hyundai Blue Link can track down your car anywhere it goes. It's easy to use and also works as a key and watch.